What they do is take your money first ofcourse and Wide Circles is so legit of a company they use Domains by proxy to hide there Whois records.
http://forums.digitalpoint.com/showthread.php?t=767607
Shows an example of how they will market your links or site.
At first they post a short thread and reply to it using the signature as there target. But they are not even using proper forum tags instead using HTML, this sucks and they are getting banned everywhere, so if you want to leave a bad taste in other webmasters mouths feel free to use them and get banned in a short fast period.